REPRESENTATION AND MANAGEMENT OF PERFUMERS​
We act as agents for our perfumers, liaising with brands, negotiating contracts, and handling all administrative aspects. Beyond representation, we offer 360° expertise in the development of fragranced products, from concept to creation, supporting our talents throughout the entire process to ensure their vision is fully realized and strategically aligned with brand objectives.
PRODUCT DEVELOPMENT
We manage the full development of scented products, from brief to production. This includes fragrance formulation, testing, regulatory compliance, packaging development (primary and secondary), and coordination with suppliers, ensuring every detail aligns with timelines, budgets, and brand expectations.
MARKETING & COMMUNICATION STRATEGY
We design marketing and communication strategies that align with the brand’s vision, market realities, and audience expectations. Each campaign is crafted to boost awareness, build meaningful connections, and support business objectives across digital, print, and experiential platforms.
OLFACTIVE SIGNATURE CREATION
We support our clients in designing their fragrances and defining their olfactory identity, from concept to market launch. Whether in the form of a personal fragrance, a home scent, a spray, a candle, or a cosmetic product, each signature scent is crafted to embody the brand’s essence. We also develop custom scent signatures for interiors, events, and other tailored experiences, ensuring consistency across every touchpoint.
IDENTITY & BRANDING STRATEGY
We help brands define and refine their identity through naming, storytelling, visual universe, and olfactory signature. Our goal is to ensure every element, from concept to expression, builds a coherent and memorable brand experience.
CREATIVE DIRECTION
We guide the artistic expression of brands by shaping strong visual and conceptual universes. This includes defining creative guidelines, overseeing content production, and ensuring consistency across all formats, always with a deep sensitivity to storytelling, aesthetics, and cultural relevance.
EVENTS & ACTIVATIONS
We design and produce events, brand activations, and collaborations that turn fragrance into a lived experience — engaging both the public and industry professionals. Through tailored formats and curated influencer partnerships, we create emotional resonance and amplify brand storytelling across relevant audiences.
© 2019 GRACE - Crédit photo : @RLugassy